FOR CITIES, MUNICIPALITIES AND PUBLIC EVENTS

3D magnets for cities, municipalities and public events

A souvenir of a town sells all year round. A souvenir of a town festival sells over a single weekend. We design both: the coat of arms, the skyline and the date of the event in a tactile relief, ready for a deadline that cannot be moved.

A city magnet has two buyers at once: the resident and the visitor

At a zoo or a theme park the souvenir is bought by someone who has just been round the site. In a town it is also bought by someone who lives there and wants their own street, or their own festival, on the fridge door. That second buyer changes three things in the design.

A resident will check every detail

A visitor will not notice that the tower has one floor too many. A resident will notice at once and say so out loud. That is why we build the skyline from photographs of specific buildings rather than from a general idea of an old market square – on the Nowa Sól design you can recognise the bridge, the church tower and the passenger boat on the Odra.

A coat of arms is a legal mark, not decoration

The appearance of a municipal coat of arms is set out in the municipal statute, and permission to use it is granted by the town hall. We treat it exactly like a logo: we do not change the proportions, we do not correct the colours, we do not adjust the shape to fit the rest of the composition. The scene gives way to the coat of arms, not the other way round.

The decision is taken at the town hall, not at the till

On the other side of the table there is no souvenir-shop buyer, but a promotion department, a cultural centre or an event office. That kind of client needs a visualisation to show to their superiors, an invoice made out to the municipality, and a print run agreed in advance – because the run is part of the event budget.

Four decisions that a municipal design starts from

A town has more to show than any other client: monuments, a river, festivals, a mascot and a coat of arms. These four questions settle what goes onto the magnet and what has to give way.

A year-round souvenir or an edition for one event

A design without a date sits in the tourist information office all year and never goes out of date. A design with a date – such as “Święto Solan 2026” – has a few days to sell, but it gives a reason to buy now and to come back for the next year. Many municipalities run both in parallel: one permanent design and one changed every year.

A skyline, a symbol or a character

A skyline says “this is the town”, but it takes up the whole surface and needs a recognisable outline. A symbol – the glass and the grapes at Winobranie – reads faster and works from a distance. A character, like Soluś in Nowa Sól, sells most widely, because it has a face and reaches children too.

One design or a pair of designs for one festival

For Winobranie two designs were made for the same event: Bacchus with the town hall for those who want a view of the town, and the glass with grapes alone for those who want the sign of the festival. A pair raises the basket value, because some buyers take both. A single design is simpler in the stockroom and in the accounts.

A rectangular outline or one set by the motif

A rectangle is safe and leaves the most room for content – the name, the date, the coat of arms and partner logos. A shape set by the motif stands out on a rack full of rectangles, but it takes surface away. With a design carrying a lot of lettering, the rectangle usually wins.

Three things that have worked in municipal orders

First, the name of the event has to be legible at arm's length. On both designs – the Zielona Góra one and the Nowa Sól one – the lettering stands in raised letters on a plain band, because it answers the question “where is this from” before anyone looks at the scene.

Second, a programme can be shown as a picture. The five signposts on the Święto Solan magnet – music, fun, concerts, river port, attractions – sum up several days of the festival faster than any panorama of the town, and they need no reading.

Third, a year set into the relief changes how people buy. A magnet without a date is convenient but never urgent. A magnet with a year has a short selling window, but it returns with every edition – and after a few years it starts to work like a collection.

All three come down to one question we ask at the start of every municipal order: is this magnet meant to tell the story of the town, or of one weekend in that town. The answer organises everything else.

The institutions we design municipal magnets for

Each of them orders for a different reason and to a different rhythm – and that decides whether the design carries a date or has to survive several seasons.

  • Town and municipal authorities Usually a year-round design: the coat of arms and the most recognisable building. The magnet goes onto the shelf in the tourist information office, but also into the folder for delegations and twin towns.
  • Promotion offices and organisers of town festivals Here everything is counted back from the date of the event, and the run is part of the event budget. A year in the relief turns the souvenir into an edition tied to one season.
  • Cultural centres and event venues Recurring festivals, fairs and town days. Most often one design per event, repeated every year with a new date and a changed detail in the scene.
  • Tourist information offices and town museums A permanent point of sale with its own shelf and footfall all year. A series works best here: several designs of one town side by side, with the buyer choosing between them.
  • Municipal associations and tourist route projects The souvenir covers several localities at once, so the design has to hold more than one mark. Usually a series is made: a shared layout, a different motif for each municipality.

If you organise an event that is not on this list, we need two things to begin: the date of the event and whatever in your town is recognised without a caption.

Questions about magnets for cities, municipalities and public events

Can we use the municipal coat of arms on the magnet?

Yes, if you hold the right to use it – the rules are set out in the municipal statute and permission is granted by your own town hall. We need a vector file or a high-resolution image. We treat the coat of arms like a logo: reproduced faithfully, without changing proportions or colours, with the scene built around it. On the Nowa Sól design the coat of arms is on the flag held by Soluś.

When do magnets have to be ordered before a town festival?

We set the deadline when we quote, because it depends on the number of designs and the size of the run. We always count back from the date of the event, not from the day of the order – the date of the festival is the one element that cannot be moved. We show a 3D visualisation before production, so approval of the design does not end up at the last minute.

Can the magnet be a souvenir of a single edition of a festival?

Yes, and in this segment it is a frequent choice. The year and the note about the limited version then enter the relief permanently, so the design is not sold after the season – but the next edition gets a new date and returns as the following year. That is how the Święto Solan magnet in Nowa Sól came about.

Can several designs be made for one town?

Yes. For Winobranie in Zielona Góra two designs were made for the same event – different in motif and shape, consistent in style. We prepare a quote from 10 pieces of one design, free of charge, together with the design work, so a series does not require one large run.

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