FOR FOUNDATIONS AND ASSOCIATIONS
A magnet for an organisation does not answer the question “where have I been”, but “who am I helping”. We design artwork that explains the cause by itself: the name, the scope of care and the slogan in a tactile relief, clear to someone who is hearing about you for the first time.
The technology itself - the relief, the UV print and how an order runs - is covered on the 3D UV magnets page. Projects for other kinds of sites are collected in our portfolio.
A souvenir from a zoo, a park or a town is bought because someone was there. A magnet for an organisation is bought because someone wants to help – and very often by someone who has never been to you. That single difference shifts three things in the design.
A magnet from an attraction reaches someone who has just seen the gate, the mascot and the map. A magnet for an organisation lands on a stall, at a fair or in a parcel for a donor, where there is no surrounding that would explain it. The design has to work on its own, with no leaflet and no one to tell the story.
“Klekusiowo” sounds friendly, but on its own it means nothing. The names of foundations and associations almost always need an explanation, which a zoo, a museum or a town hall does not. So next to the name the design has to carry a sentence about what exactly you do.
A foundation board answers to its donors, not to a margin. The order has to be defensible: how much is left after costs, whether the run has somewhere to sell and whether it will not sit in a box. That is a different conversation than with a souvenir-shop buyer – which is why we start it with the size of the run, not with the design.
An organisation usually gets one chance to explain itself on a surface the size of a hand. These four questions settle what goes onto that surface.
A single animal with a name builds a bond and sells on emotion, but it narrows the picture to one case. The scope – a stork, a roe deer, an owl, a fox and a hedgehog on one Klekusiowo design – shows the scale of the work and does not go out of date when that one animal returns to the wild.
A permanent design works for years at every fair and in every parcel for a donor. A campaign design – a particular fundraiser, an anniversary, an adoption drive – sells harder, but only inside its window. Organisations that do both usually start with the permanent one, because it funds the rest.
A magnet for sale lies on a stall and has to catch the eye from a step away. A thank-you travels by post to someone who has already decided – there what counts is the finish seen close up, and that the object should not look like a cheap giveaway. One design can serve both, but it is worth knowing that before the artwork starts.
Lists of animals, fundraiser numbers and form addresses change more often than anything that can be printed for good. So a magnet can carry an NFC chip that opens a chosen page at a tap of a phone – on the Nowosolskie Adopcje design the sign with the NFC symbol is modelled into the scene rather than stuck on. How the NFC function works.
First, the lettering needs layers. At the bottom of the Klekusiowo magnet three boards sit one below the other: the name in raised letters, then “Wildlife rehabilitation centre”, and on a green band “Ratujemy dziką naturę”. The first line sticks, the second explains, the third says what it is all for – and only together do they answer someone hearing about the organisation for the first time.
Second, the scope of care says more than a single hero. A stork with chicks in the middle of the design, and around it a roe deer, an owl, a fox and a hedgehog – one look is enough to understand what the centre does. A design with one animal would need an explanatory sentence, and there is no room for it.
Third, the order of the planes sets the priorities. On the Nowosolskie Adopcje magnet the dog and the cat stand in front, and the bridge and church towers only behind them – just enough town to say where the campaign works, and not a bit more. The reverse order would turn this magnet into a souvenir of the town.
All three come down to one test we run before production: will someone who has never heard of you understand from the magnet alone what you do and who their money helps. If not, we change the design, not the description next to it.
What separates them is how close the design itself stands to the cause – and that decides whether the magnet carries an animal in care, a symbol of the work, or the mark of the organisation.
There are far more than five kinds of organisation that have to explain themselves in three seconds. If yours is not here, send photographs of the animals or people in your care, a logo and a slogan – the rest we settle on the visualisation.